Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

Dearest Nell, if you’re reading this letter, I’m already gone…

You’re my best friend in the world, and as my last request I’m asking you to lay me to rest hundreds of miles away, in my crazy gorgeous, totally one-of-a-kind hometown of Tansy Falls. I know you’re a born-and-bred city girl, but hear me out. After first losing Adrian, and then me… I know your heart is hurting, Nell. I think you’ll find that you need Tansy Falls as much as I do.

So, I’ve got it all planned out. For two weeks, you’ll be staying at the sweet, local inn and every day you’ll be trying something new. And if you follow my instructions to the letter, you may discover there’s more to my story than you think. A surprise something… or someone at the end of it? Only you can find out!

For the Colleys of southeastern Missouri, the War between the States is a plague that threatens devastation, despite the family’s avowed neutrality. For eighteen-year-old Adair Colley, it is a nightmare that tears apart her family and forces her and her sisters to flee. The treachery of a fellow traveler, however, brings about her arrest, and she is caged with the criminal and deranged in a filthy women’s prison.

But young Adair finds that love can live even in a place of horror and despair. Her interrogator, a Union major, falls in love with her and vows to return for her when the fighting is over. Before he leaves for battle, he bestows upon her a precious gift: freedom.

A female detective follows a psychopathic killer into the eye of a storm.

Amaia Salazar, a young detective from the north of Spain, has joined a group of trainees at the FBI Academy in Virginia. Haunted by her past and having already tracked down a predator on her own, Amaia is no typical rookie. And this is no ordinary student lecture at Quantico. FBI agent Aloisius Dupree is already well acquainted with Amaia’s skills, her intuition, and her ability to understand evil. He now needs her help in hunting an elusive serial killer dubbed “the Composer,” and in solving another case that’s been following him his whole life.

Michelangelo’s Sistine Chapel ceiling is one of the most iconic masterpieces of the Renaissance. Here, in Raphael, Painter in Rome, Storey tells of its creation as never before: through the eyes of Michelangelo’s fiercest rival—the young, beautiful, brilliant painter of perfection, Raphael. Orphaned at age eleven, Raphael is determined to keep the deathbed promise he made to his father: become the greatest artist in history. But to be the best, he must beat the best, the legendary sculptor of the David, Michelangelo Buonarroti. When Pope Julius II calls both artists down to Rome, they are pitted against each other: Michelangelo painting the Sistine Ceiling, while Raphael decorates the pope’s private apartments.

Emma Frost inherits a house on Fanoe Island when her grandmother dies.

She decides to move there with her family, much to her teenage daughter’s regret.

One morning a wealthy older woman living in her street is found murdered and soon Emma finds herself wrapped in a mystery uncovering the island’s dark secrets reaching into her own family.