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Do you want exponential growth? In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
Part 1. Designing to Command a Premium
This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it.
Part 2. Managing A Small Experiment
Don’t hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.
Part 3. Fine Tuning the Conversion Playbook
Steady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don’t have to buy premature distribution to obtain growth.
Part 4. Accelerating to Scale
She’s not Cinderella, he’s no prince, and their story is definitely not a fairy tale…
Annie is at the end of her rope. Knee-deep in family drama and on the brink of homelessness, taking a live-in housekeeper/nanny job is her only option. She was ready for the hard work. What she never could’ve prepared for were the feelings her intense, withdrawn, and entirely too sexy new boss—who just happens to be the man who broke her heart so long ago—would stir in her…
John can barely remember the man he was when fell for Annie. That was a lifetime ago. Now he’s a scarred, angry man who has lost nearly everything, including himself. There’s no going back. All he can do now is focus on being the best single father he can be…and somehow forget that he wants his new employee more than he wants his next breath.
In her first published mystery, Agatha Christie introduced readers to her Belgian detective, Hercule Poirot. When the wealthy mistress of Styles Court is murdered, Poirot is on hand to wade through the confusing clues and long list of suspects! A classic whodunit.
This special edition is loaded with bonus content…reviews of the era, a filmography, and a complete bonus Agatha Christie novel, “The Secret Adversary.”
“The Mysterious Affair at Styles is a detective novel by British writer Agatha Christie. It was written in the middle of the First World War, in 1916, and first published by John Lane in the United States in October 1920 and in the United Kingdom by The Bodley Head (John Lane’s UK company) on 21 January 1921.
The Envelope (Texas Hearts Book 1) (paid link)
Sheila Carson is a Kindergarten teacher in Dallas, Texas, estranged from her family while struggling with feeling more and more dissatisfied with her job. For the same reason she’s avoided her family like the plague these past few years, the last thing she wants to do is get into a relationship with a man. So she does what she can to avoid the new fifth-grade teacher, a handsome, fun-loving man named Hank Johnson who seems determined to make inroads with her.
Hank finally succeeds on the day that Sheila’s favorite student, Diana, goes missing and he agrees to help Sheila look for her after school. Finding Diana means finding out that she’s being taken care of by her aunt Rosa, whose career is less than family-friendly, to say the least. And that discovery leads to Sheila getting involved with Diana on a personal level that ultimately endangers her teaching career.
Rancher to the Rescue (Texas Firebrand Book 1) (paid link)
One Night in Tehran: A Titus Ray Thriller (paid link)
CIA operative Titus Ray is searching for answers.
Meanwhile, an assassin is searching for him.
Learning the truth . . .
Veteran CIA officer Titus Ray–on the run from the Iranian secret police–finds shelter with a group of Iranian Christians in Tehran. While urging Titus to become a believer in Jesus Christ, they manage to smuggle him out of Iran to freedom in Turkey.
Dealing with the past . . .
Returning to the States, he discovers his Iranian mission failed because of political infighting within the Agency. In a hot-tempered outburst, he delivers a scathing indictment against the Deputy Director of Operations, and, as a result, the deputy forces Titus to take a year’s medical leave in Oklahoma.
Shipwrecked: Gross Misconduct on the High Seas (paid link)
The LinkedIn Butterfly Effect (paid link)
Most people use LinkedIn wrong. They half-finish their profile and only add contacts when they get an email notification. Even if you have a stellar profile, you may not be taking advantage of all the opportunities the site has to offer.
Everyone has a dark secret from their past… hers just forced his way back into her life.
Brianna’s moment of weakness cost her everything, but she’s not giving up.
She’ll do anything… anything… to convince her husband to give her a second chance.
Even if it means facing her demons and finally accepting the darkness which lies within.
The only problem is… she’s not the only one with a past.
It turns out… her husband has secrets of his own.
Ancestral Night (White Space Book 1) (paid link)
A space salvager and her partner make the discovery of a lifetime that just might change the universe in this wild, big-ideas space opera from Hugo Award-winning author Elizabeth Bear.
Halmey Dz and her partner Connla Kurucz are salvage operators, living just on the inside of the law…usually. Theirs is the perilous and marginal existence—with barely enough chance of striking it fantastically big—just once—to keep them coming back for more. They pilot their tiny ship into the scars left by unsuccessful White Transitions, searching for the relics of lost human and alien vessels. But when they make a shocking discovery about an alien species that has been long thought dead, it may be the thing that could tip the perilous peace mankind has found into full-out war.
Strange the Dreamer (paid link)
The dream chooses the dreamer, not the other way around–and Lazlo Strange, war orphan and junior librarian, has always feared that his dream chose poorly. Since he was just five years old, he’s been obsessed with the mythic lost city of Weep, but it would take someone bolder than he to cross half the world in search of it. Then a stunning opportunity presents itself, in the form of a hero called the Godslayer and a band of legendary warriors, and he has to seize his chance or lose his dream forever.
What happened in Weep two hundred years ago to cut it off from the rest of the world? And who is the blue-skinned goddess who appears in Lazlo’s dreams?
The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself
The Law of Awareness: You Must Know Yourself to Grow Yourself
The Law of Modeling: It’s Hard to Improve When You Have No One But Yourself to Follow
The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be
The Law of Contribution: Developing Yourself Enables You to Develop Others
Spiral of Need (Mercury Pack Book 1) (paid link)
Ally Marshall isn’t just a wolf shifter—she’s a Seer. But a girl doesn’t exactly need special powers to know that Derren Hudson despises her entire kind. Disdain practically rolls off the Beta of the Mercury Pack…disdain mixed with a healthy dose of desire. And no matter how much the ruggedly handsome male appeals to her, this is one call of the wild she’s determined to ignore.
After one betrayal too many, Derren doesn’t have much use for Seers—except for Ally. Forced into acting as her protector, he finds himself intensely and passionately drawn to the woman who incites his primal instinct to claim. And when enemies target the pack, Ally’s gift may be just what the Mercury Pack needs. Can he put his distrust aside, or will he force himself to turn his back on the one woman who makes his inner beast howl?