Tag Archives: YouTube

Online video seen as the future of book marketing

By Steve Weber | Published: October 15, 2007

Here’s an online video that does a pretty good job of selling a book. In this case, Tim Sykes is pitching his book An American Hedge Fund to Amazon shoppers. At first glance, you might be skeptical of this book — or any other book that promises a ton of money. But seeing a pitch [...]

Home-made videos: The new tool for self-published authors

By Steve Weber | Published: October 9, 2007

It’s pretty clear that online video is booming. Here’s the audience growth at YouTube:That, my friends, is a trend. Videos are starting to pop up on Amazon book detail pages — in both reviews and descriptive content. Cameras have gotten so cheap and simple, there’s no big financial or technological hurdles to producing promotional videos [...]

Amazon permits video book reviews

By Steve Weber | Published: September 19, 2007

It had to happen sooner or later: Amazon is allowing customers to upload video book reviews. So far I’ve been able to find three video reviews for toys and gadgets (apparently all submitted by Amazon employees) but none for books. It will be interesting to see how closely Amazon polices copyright violations, which have been [...]

Posted in Uncategorized | Also tagged book recommendations, book reviews | Leave a comment

Q&A: How effective is YouTube for book marketing?

By Steve Weber | Published: July 18, 2007

QUESTION: I’m hearing an awful lot about YouTube as an avenue for book marketing. I’ve gotten some quotes from companies who offer to produce a book trailer for $2,000 and up. Is this an effective way of marketing a book? ANSWER: My philosophy is to try everything. You’ve got to get your book out there [...]

Posted in Uncategorized | Also tagged book trailers, podcasting | 2 Comments