Tag Archives: podcasting

Q&A: How effective is YouTube for book marketing?

By Steve Weber | Published: July 18, 2007

QUESTION: I’m hearing an awful lot about YouTube as an avenue for book marketing. I’ve gotten some quotes from companies who offer to produce a book trailer for $2,000 and up. Is this an effective way of marketing a book? ANSWER: My philosophy is to try everything. You’ve got to get your book out there [...]

Posted in Uncategorized | Also tagged book trailers, YouTube | 2 Comments

Plug your book with a podcast

By Steve Weber | Published: May 7, 2007

It’s official: Big publishers are aboard the podcasting bandwagon. Today’s New York Times gives another example of the speed of sound. Author Mignon Fogarty, host of the Grammar Girl podcast, took just a few days to crank out an audio file of her upcoming Holt book and rushed it onto Audible.com right before an appearance [...]