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Tag Archives: Google
Internet publishing requires more than a strategy, Cader says
The Internet changes so rapidly, publishers can’t stick with a single strategy, but must experiment constantly, says digital publishing guru Michael Cader. Cader recently urged all publishers to participate in Internet marketing programs such as Google Book Search and Microsoft Live Book Search. The comments came during a conference call hosted by the Copyright Clearance [...]
Google Book Seach doesn't cannibalize sales, Cader says
Many book publishers see Google as a content pirate, but those who want to survive can no longer avoid partnerships with the search giant, according to publishing guru Michael Cader. To remain competitive, publishers must allow readers to sample pages of their book for free via Google’s Book Search and similar services, said Michael Cader, [...]
Google adds new Book Search features, interface
Google upgraded the “About this book” page on its Book Search service. It now includes hyperlinked Table of Content headings, previews of sample pages, and a list of related books. // More from Google: Next, we designed a new browsing interface. You can simply scroll through the pages, or, for full view books, view them [...]
Q&A: How does your domain registration impact Search Engine Optimization on your author site?
QUESTION: I’ve heard that the length of your domain registration can effect how well you show up in search results. Is this something I need to worry about with an author Web site? ANSWER: It’s hard to find concrete evidence on this, but I think you’re right, the length of your domain registration can have [...]
A new competitor for Amazon.com?
One of the overlooked bits of news to come out of last week’s Consumer Electronics Show in Las Vegas was Google’s suggestion that it would get into the online bookselling business. The search company’s chief executive, Eric Schmidt, said inclusion in the store would depend on permission from copyright owners. Apparently the new initiative would [...]
Google offers $1,000 credits for newspaper print ads