Tag Archives: e-mail marketing

Should I market my book with an Amazon Bestseller Campaign?

By Steve Weber | Published: July 2, 2007

QUESTION: My book has just been launched and I’m trying to market it online. I’ve seen advertisements for “Amazon Bestseller Campaigns.” Should I spend more than $1,000 on a bestseller campaign? ANSWER: A lot of people dismiss Amazon Sales Ranks as meaningless but I think the ranks provide valuable intelligence for lots of people. The [...]

Would you risk spamming your audience to get a few sales?

By Steve Weber | Published: April 25, 2007

Online book marketing is a rough and tumble environment these days. Let’s face it, bad behavior is rampant among authors, just like any other group — it’s easy to be rude and underhanded when you don’t have to face people. In some cases, the offending authors think they’ve done nothing wrong. In a Wall Street [...]

Posted in Uncategorized | Also tagged Amazon Bestseller Campaigns | 4 Comments

Don't go overboard publicizing your book online

By Steve Weber | Published: October 31, 2006

While it’s perfectly fine to promote your book energetically, don’t lose sight of the way your promotion might appear to others. Like many other things, online book promotion often work best in moderation. In some cases, the boundaries are clear. For example, the CAN-SPAM Act outlawed unsolicited commercial e-mail, so you can’t promote your book [...]

Posted in Uncategorized | Also tagged book publicity | Leave a comment