Tag Archives: buzz marketing

Release your book on BookCrossing and ignite word of mouth

By Steve Weber | Published: January 10, 2007

Book clubs have always been a great word-of-mouth generator, and the Internet has given them global reach. BookCrossing.com is a virtual book club whose members pass along books they’ve enjoyed. Members can recommend books at the Web site and ask to receive books via postal mail. Another pass-along technique is for members to “accidentally” leave [...]

Posted in Uncategorized | Also tagged book publicity, word of mouth | Leave a comment

Automated book recommendations: Effectiveness by genre, price

By Steve Weber | Published: November 15, 2006

Online recommendations are more effective for certain types of books, according to a 2006 academic study, “The Dynamics of Viral Marketing.” Recommendations for fiction books were usually the least effective, with only about 2 percent resulting in a purchase. Recommendations for nonfiction books dealing with personal and leisure pursuits were more effective, resulting in purchases [...]