Tag Archives: book trailers

Online video seen as the future of book marketing

By Steve Weber | Published: October 15, 2007

Here’s an online video that does a pretty good job of selling a book. In this case, Tim Sykes is pitching his book An American Hedge Fund to Amazon shoppers. At first glance, you might be skeptical of this book — or any other book that promises a ton of money. But seeing a pitch [...]

Q&A: How effective is YouTube for book marketing?

By Steve Weber | Published: July 18, 2007

QUESTION: I’m hearing an awful lot about YouTube as an avenue for book marketing. I’ve gotten some quotes from companies who offer to produce a book trailer for $2,000 and up. Is this an effective way of marketing a book? ANSWER: My philosophy is to try everything. You’ve got to get your book out there [...]