- Search this site:
Tag Archives: book publicity
More tidbits on Amazon Vine and prepublication reviews
Have you gotten your invitation to Amazon Vine yet? Many of Amazon’s Top Reviewers have volunteered to review advance copies of books after receiving this e-mail: Dear XXXXX: As one of our most valued customer reviewers, we would like to offer you a special invitation to join an exciting new Amazon.com program called Amazon Vine. [...]
Q&A: Should I market my book on MySpace or a blog?
QUESTION: I’ve written a book about music, and I want to start promoting it on the Internet. The amount of time I can spend is limited. Where should I focus my effort — writing a blog, or promoting my book on MySpace? ANSWER: There’s no reason you can’t promote your book on MySpace and your [...]
Posted in Uncategorized Also tagged author publicity, book marketing, MySpace, social networking Leave a comment
Marketing your book with Amazon Shorts, Part II
As explained here, Amazon Shorts are one way to use impulse purchases on Amazon to bring attention to your full-length books. Amazon Shorts are e-books that cost readers 49 cents. But for some authors, the book sales are merely gravy because customer acquisition is the name of the game. For example, perhaps the most prolific [...]
Authors shun BookSense affiliate links in favor of Amazon
Here’s an honest look at why so many authors and booksellers feature Amazon Associate links on their book’s Web page, rather than promoting independent bookstores via BookSense. (And this holds true for authors who detest Amazon and would prefer to champion local stores, given a good option.) It all boils down to economics, writes Kate [...]
Seth Godin wants publisher to stop selling his Creative Commons-licensed book
There’s an interesting dust-up between marketing guru Seth Godin and an entrepreneur who is selling paperback copies of an e-book Godin published on the Web two years ago using a Creative Commons license. On his blog, Godin is asking people not to buy the book. Apparently, sales of the book are so strong that Amazon [...]
A shameless plug for my new book
If you’re a book author or aspiring author, you might want to check out my new book, Plug Your Book! It explains how authors can find and build an audience using grassroots marketing on the Internet instead of paid advertising. // You can read the book, comment on it, and suggest revisions here. It’s published [...]
Posted in Uncategorized Also tagged author publicity, book publishing, self publishing Leave a comment
Using Amazon Shorts to promote your book
Electronic books, or e-books, haven’t gotten much traction with consumers. People don’t enjoy reading extended passages of text on a computer screens, and there’s no popular e-book reader devices yet. Prices of e-books haven’t been discounted much from the price of hard-copy books, giving price-conscious consumers little incentive to switch. In the meantime, though, free [...]
How to buy ineffective advertising for your book
Great post today in Slate on paid book reviews. Seems that Amazon’s BookSurge isn’t content merely to overcharge self-publishing authors for the privilege of printing their books. Now they want to charge hopeful authors a big wad of cash for fake book reviews. // Aspiring authors are being led to believe that a paid review [...]
Release your book on BookCrossing and ignite word of mouth
Book clubs have always been a great word-of-mouth generator, and the Internet has given them global reach. BookCrossing.com is a virtual book club whose members pass along books they’ve enjoyed. Members can recommend books at the Web site and ask to receive books via postal mail. Another pass-along technique is for members to “accidentally” leave [...]
The secret way to get your free Amazon 'Author Store'