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Tag Archives: book marketing
Advertising your book on TV with Google TV ads?
// A very interesting article and audio interview on GalleyCat today about book marketing — specifically, how to advertise your book with cut-rate television advertising via Google TV ads. The campaign resulted in 1.3 million viewers at a cost of only $1,300, not counting the cost of producing the video advertisement. The bottom line: 1,000 [...]
Mailed Galleys Give Readers Early Look at Debut Novel – Publishers Weekly
Here’s an interesting twist on promoting your book when you don’t have a publicity firm mailing out hundreds of prepublication copies: // “Of course I didn’t have an infinite quantity of ARCs, but I did have two to share, and I liked the thought that my novel would be launched on somewhat of an odyssey.” [...]
Book marketing roundup
Publishers worried Kindle may squeeze book profit margins (Bloomberg). Tagged.com gives social networking a bad name.Do-it-yourself Kindle self-publishing author gets big-time book contract. Amazon shaves Kindle 2 price The eBook War: Amazon vs Apple vs GOOGLE Authors, publishers examine Scribd pros and cons Barnes & Noble debuts iPhone app Breathe life into your backlist with [...]
Q&A: How can authors market their Kindle books?
Question: I’ve read Plug Your Book, which discusses online marketing of physical books. Now that e-books are available on Amazon via Kindle editions, how has online book marketing changed? Answer: The more things change the more they stay the same. Online book marketing works just the same with Kindle editions, except that e-books give you [...]
The secret way to get your free Amazon 'Author Store'
The instant I heard about Amazon’s new Author Stores, I just had to have one. I’ve got a new book to plug and bills to pay. Plus, I’m supposedly an online book publicity guru. How would it look if Mr. Book Marketing was the last guy with an Amazon Author Store? Pretty lame, that’s how [...]
Q&A: Should I send book buyers to Amazon, or sell to them on my Web site?
QUESTION: Why do author Web sites send all their customers to Amazon? Intelligent authors sell books exclusively from their own sites. Why send your hard-won customer to Amazon, just so they can steal your customer data, take a big cut of your profit, and undermine your marketing effectiveness? ANSWER: I agree that if the author [...]
Q&A: How much will it cost to market my self-published book?
QUESTION: My self-published book will be available soon. How much should I plan to spend on marketing? Are there any free or low-cost ways to market my book? ANSWER: Keep your marketing budget as close to zero as possible. “Free” and very low-cost Internet publicity is much more effective than paid advertising when it comes [...]
Q&A: Will article syndication hurt my site's search rankings?
QUESTION: I’ve heard of a “duplicate content penalty” if articles from my site appear elsewhere. Does this mean when I submit articles to www.ezinearticles.com that the sites downloading and displaying my articles are actually lowering my stats in search engines such as Google? I want to promote my book’s Web site more, but I certainly [...]
Posted in Uncategorized Also tagged duplicate content penalty, Search Engine Optimization 2 Comments
Q&A: How can I market my book on Amazon.com?
QUESTION: I’m an author with a new book. Which Amazon features work best for promoting books? For instance, is becoming an Associate still worthwhile? What about the feature that lets readers look inside your book? I am curious to see what’s worked or not worked for others. ANSWER: Congratulations on your new book. Several Amazon [...]
MediaShift: Pitfalls of Using Self-Publishing Book Packages