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Tag Archives: blog tours
Plug your book with a blog tour
If you haven’t yet discovered Tom Masters’ Future Perfect Publishing blog, you should pay a visit. It’s a new blog, but Tom has already managed to come up with some great material. He’s a Web marketing consultant and president of the Book Publishers Northwest, the regional affiliate of Publishers Marketing Association. // Tom interviewed me [...]
A dangerously good blog tour
Want to see a blog tour for a bestseller in progress? The Dangerous Book for Boys reached No. 3 on Amazon today fresh from its first appearance at Parent Hacks. Nineteen more stops are on the schedule, all the way down the long tail of parenting blogs. // And while I’m impressed with the quality [...]
Finding host blogs for your author blog tour
A blog tour is a great way to generate word of mouth for your book. The first step is to comb the Web for blogs where you’d like to appear. Once you’ve identified a list of relevant, potential blog hosts, prioritize your list by three main criteria: activity level, reader involvement and traffic volume. Activity [...]
The budget book junket: Blog tours
Most online book marketing campaigns focus on bringing readers to your site. The other side of the coin, and one that can yield bigger results faster, is an outreach campaign — going where part of your potential readership already congregates. You can introduce your book to more readers with a series of appearances on other [...]
The 4-hour book tour (are bookstore signings for chumps?)