Tag Archives: author publicity

Q&A: How can I promote my book with a press release?

QUESTION: I’d like to alert the media to my book using a press release, but am unsure who should write it. I may be an expert on my book’s subject, but not on writing press releases. I’ve heard that you get one chance to make an impression with the media, and if the press release [...]
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Seth Godin: Authors should build their own Web page

Interesting post on Seth Godin’s blog today. He’s warning authors that publicizing your book on a Web page owned by your publisher is a waste of time: Publishers, like many organizations, want to control the conversation, want to own the web page, want to be sure that people come to them, as opposed to going [...]
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Q&A: Can Amazon Customer Discussions boost book sales?

QUESTION: I’ve heard that the “Amazon Forum” is a good place for authors to participate in discussions and help generate book sales. Is this true, and where can I find this forum? ANSWER: Perhaps you’re thinking of the Customer Discussions feature that appears on every book detail page. Since Customer Discussions appears near the bottom, [...]
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Q&A: Should I market my book on MySpace or a blog?

QUESTION: I’ve written a book about music, and I want to start promoting it on the Internet. The amount of time I can spend is limited. Where should I focus my effort — writing a blog, or promoting my book on MySpace? ANSWER: There’s no reason you can’t promote your book on MySpace and your [...]
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Q&A: Which book blogs are most popular?

QUESTION: I’d like to get exposure for my book on some of the popular book blogs. There are so many of them nowadays I don’t know where to start. ANSWER: Exposure on a quality book blog can provide tremendous exposure for your book. However, 99.9 percent of book blogs are in the “long tail” and [...]
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A shameless plug for my new book

If you’re a book author or aspiring author, you might want to check out my new book, Plug Your Book! It explains how authors can find and build an audience using grassroots marketing on the Internet instead of paid advertising. // You can read the book, comment on it, and suggest revisions here. It’s published [...]
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How to become a LibraryThing author

LibraryThing is the leading social-networking site for bibliophiles, and it offers authors an opportunity to enhance their profile. You can build a special author page on LibraryThing to show members what’s in your personal book collection. To become a LibraryThing author, you need to be a member who has at least one book listed on [...]
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Finding host blogs for your author blog tour

A blog tour is a great way to generate word of mouth for your book. The first step is to comb the Web for blogs where you’d like to appear. Once you’ve identified a list of relevant, potential blog hosts, prioritize your list by three main criteria: activity level, reader involvement and traffic volume. Activity [...]
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