Tag Archives: Amazon Bestseller Campaigns

Should I market my book with an Amazon Bestseller Campaign?

By Steve Weber | Published: July 2, 2007

QUESTION: My book has just been launched and I’m trying to market it online. I’ve seen advertisements for “Amazon Bestseller Campaigns.” Should I spend more than $1,000 on a bestseller campaign? ANSWER: A lot of people dismiss Amazon Sales Ranks as meaningless but I think the ranks provide valuable intelligence for lots of people. The [...]

Would you risk spamming your audience to get a few sales?

By Steve Weber | Published: April 25, 2007

Online book marketing is a rough and tumble environment these days. Let’s face it, bad behavior is rampant among authors, just like any other group — it’s easy to be rude and underhanded when you don’t have to face people. In some cases, the offending authors think they’ve done nothing wrong. In a Wall Street [...]