Tag Archives: advertising

Google offers $1,000 credits for newspaper print ads

By Steve Weber | Published: July 19, 2007

Google is offering AdWords publishers credits of up to $1,000 for trying out Google Print Ads, a new extension of Google AdWords that appear in U.S. newspapers. In AdWords accounts, Google has added a “Print Ads” tab where publishers can choose from over 200 daily newspapers, ranging from small local papers to nationwide papers. Advertisers [...]

Q&A: How effective is Amazon's ClickRiver for marketing books?

By Steve Weber | Published: March 14, 2007

QUESTION: What’s your take on ClickRiver, Amazon’s new pay-per-click advertising network? Will this be a viable method for advertising books? ANSWER: I opened a ClickRiver beta account a couple of weeks ago and have been diddling with it. First, the good news: It’s much easier to use than Google Adwords. The interface is clean and [...]

Marketing self-published books on the Web

By Steve Weber | Published: January 3, 2006

There’s a saying that book advertising doesn’t work. Another way of saying it is that money spent on advertising books is wasted money. Why? The theory is that a consumer’s decision to buy a book is such a personal one, that advertising can’t influence this behavior. Word-of-mouth (free advertising) is the only kind of advertising [...]

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