Antiquarian bookshops are closing every year because small business owners cannot compete with internet platforms. The solution, it seems, isn’t to go completely online, but to mix old strategies with modern methods.
I sell both online and inhouse. Each enhances the other, often with just the income to keep the other going when that one slips in customer base. In summer, our tourism season, we are an inhouse business. But if it wasn’t for online, I would never survive winter when many of even my locals (which can be geographically fifty or so miles apart!) can’t come in due to weather. But weather is rarely a factor online. It is summer somewhere!
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I sell both online and inhouse. Each enhances the other, often with just the income to keep the other going when that one slips in customer base. In summer, our tourism season, we are an inhouse business. But if it wasn’t for online, I would never survive winter when many of even my locals (which can be geographically fifty or so miles apart!) can’t come in due to weather. But weather is rarely a factor online. It is summer somewhere!
Debbie