Borders hires tech chief to battle Amazon

By Steve Weber | Published: August 20, 2007

Borders is dropping its affiliation with Amazon.com and hired Susan Harwood to build its new bookselling site. Previously she had the same job (chief technology officer) at Books-A-Million.

For six years, Borders’ site has been merely a branded version of Amazon, complete with third-party Marketplace items. Borders’ new bookselling site is scheduled to open in early 2008.


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One Comment

  1. Tom Nixon
    Posted August 25, 2007 at 2:40 am | Permalink

    It will be interesting to see if Borders can compete in the online world. In order to establish credibility, they will need to provide better customer service and books that are priced competitively with Amazon. That’s going to be tough.

    Tom Nixon
    SmallPress Blog

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