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Steve Weber
spark impulse sales, so make sure anyone who wants the book is able to
buy it.
More resources
The blog tour strategy outlined here is based on one developed by
Patron Saint Productions, a literary consulting firm. For do-it-
yourselfers, its Web site contains free sample materials you can adapt for
your own tour:
Another literary consultancy that specializes in blog tours is Author
Marketing Experts Inc., headed by author Penny Sansevieri. Her site
also features several free resources and a newsletter. See: