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Steve Weber
provides an automatic marketing channel for special messages about you
and your book, without having to manually collect contact information
by some other means.
The blog-to-e-mail services provide a fully automated double opt-in
process, so there’s no danger of your blog posts or occasional
promotional messages being mistaken for spam.
Profiles
Blogging systems such as Google’s Blogger make it simple for you to
post a Profile page, where you can enter a photograph, short biography,
and additional contact information. If you think your photo will not
damage your book sales, you should include it on your blog. Your
readers will feel a firmer connection if they can see your photo.
With the right details added, profiles can serve as a makeshift “press
room” until you have one ready. Authors who already have books on the
market sometimes use their Amazon profile as the profile for their
personal blogs.
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