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72
Steve Weber
Your blog’s angle
A nonfiction author’s blog can approach the topic from several
directions:
New developments.
New products or services.
Hot-button issues of the day.
What other blogs or media are saying.
Reviews of new books in the field.
You can publish a blog in the style of a perpetual newsletter, an
aggregation of interesting tidbits about your book’s topic. As you notice
new things and write about them, each post is stacked on top, and with
each new post added on top, one of the older posts is bumped from the
bottom and sent to your archives.
Let’s imagine you’re writing a blog on the topic of Organic
Strawberries. Your blog could serve as an information clearinghouse
covering every conceivable angle and trend of organic strawberry
growing, cooking, and consuming. You’ll constantly monitor consumer
and trade media for the latest news on organic growing, interpret this
material for your audience, and link to the source material, adding your
own commentary.
Your blog could include:
Questions from your blog readers on organic fruit, along with your
answers.
Guest articles from experts on organic strawberry gardening.
New books and magazines on the topic.
Strawberry dessert recipes.
The best places to grow organic strawberries.
Listings and maps of markets offering organic strawberries.
Reviews of cookbooks addressing natural, organic, fruit and dessert
preparation.
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