 |
 |
|
 |
 |
68
Steve Weber
and day out, your site becomes packed with the keywords your audience
is searching for. Stay at it awhile, and it becomes nearly impossible for
your target audience to miss you, thanks to Google and the other search
engines. Most new visitors will find your site by using a search engine,
after looking for words and topics contained in your Web pages.
Another reason blogs are so easy to find is that search engines
usually rank them higher than other types of Web sites. Thus your links
can show up at the top of search results, which is where most people
click.
Google and the other search engines give extra credit to blogs for a
couple of reasons:
Blogs are updated frequently, and the assumption is “fresh” content
is more valuable.
Blogs tend to have many links from other Web pages with similar
content. The assumption is that because other bloggers and Webmasters
have decided to link to your content, it’s probably valuable.
Your visibility in search results is key, since about 40 percent of your
new visitors will likely arrive via a Web search. If your site ranks highly
in Web searches for the keywords related to your book, you’ll have a
constant source of well-qualified visitors and likely book buyers.
Breathing the blogosphere
Step 1 in becoming a blogger is to consume some blogs yourself.
Reading other blogs gives you a quick feel for what works, what doesn’t,
and the techniques you’ll want to apply to your own blog.
There are millions of blogs, and finding ones that suit you can be like
searching for a needle in a haystack. There’s no easy way to filter out
low-quality blogs—you’ve just got to sample what’s out there.
A good place to begin is by browsing for blogs about your hobbies,
pastimes and passions. You can find a list of the most popular blogs
here:
|
 |
|
