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Plug Your Book!
67
Compared with other types of Internet publicity content such as
static Web sites or e-mail newsletters, blogs provide three big
advantages:
Blogs are easy to start and maintain.
The short, serialized content of blogs encourages regular readership,
repeated exposure to your books, and more sales.
Blogs rank high in search-engine results from Google and other
providers, making them easy to find.
Why do blogs get so much traffic from search engines? First, blogs
are topical. When you’re writing about the same topics and ideas day in
A popular political blog, Daily Kos.
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