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Plug Your Book!
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publication date. Having a Web site is not only a valuable tool for
publicizing a book, but for writing a book too. More on that later.
“The best time to start promoting your book is three years before it
comes out,” says bestselling author Seth Godin. “Three years to build a
reputation, build a permission asset, build a blog, build a following,
build credibility, and build the connections you’ll need later.”
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