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Finding more Amazon reviewers
45
More ways to get reviews
46
Amazon Spotlight Reviews
46
Negative reviews
47
Countering malicious reviews
48
Old-media book reviews
49
Posting trade reviews on Amazon
51
Fee-based book reviews
51
Building your author Web site…………..……………………..……53
Getting involved
53
Your domain
54
Building blocks of your site
55
A survey of author Web sites
55
Your online press kit
58
Multimedia for books
59
Podcasting for publicity
61
Waiting for results
62
When to launch your site
62
Blogging for authors……………………………..…………………………65
What is a blog?
66
Why blogs are better
66
Breathing the blogosphere
68
Connecting with readers
69
Blog comments: pros and cons
70
Blog style
71
Your blog’s angle
71
Raw materials for posts
73
Your blog’s title
73
Writing your blog posts
73
Blogging categories
75
Over the long haul
75
Selecting your blog publishing tool
77
Advertising-supported blogs
78
Blog-to-e-mail service
79
Author blog platforms up close…………..……………………….…81
Business
81
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