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Plug Your Book!
57
Free downloadable teaching guides are available for instructors who
assign the book to college and high school students. And of course, there
are links to buy the book at online retailers.
This popular site helped build an audience for expanded editions in
hardcover and paperback, and is piquing interest in a planned sequel,
SuperFreakonomics.
This site is simple but well planned. For example, many folks
misspell the book’s title as Freakanomics. Realizing this, the publisher
also reserved a domain for the misspelling, and those who type the
wrong name into their Web browser are forwarded here.
Here’s a site that’s constantly updated to feature the latest business
book by bestselling author Seth Godin. From this page, visitors are a
link or two away from Godin’s popular blog, a calendar of his public
appearances, and links to his other books.
Godin displays generous samples of his books, and for one of his
bestsellers, Unleashing the Ideavirus, allows visitors to download the
entire text free:
Here’s a do-it-yourself site by a first-time novelist, David Louis
Edelman. It includes book excerpts, forums, a blog, biography, and free
audio of Edelman reading from the book. Visitors can also subscribe to
announcements of book signings and readings.
Edelman provides a level of detail that few others match. For
example, each of his nine Chapter 1 drafts are posted on the site, along
with footnotes recounting the editorial decisions made for each draft.
Although Edelman is an experienced Web designer, he contends
that anyone with basic computer skills can build an author site similar
to his using simple, inexpensive tools like Google Pages and WordPress,
a blog service.
In 1996 Aaron Shepard was one of the first children’s authors to
venture onto the Web. His site provides teachers, librarians, storytellers,
and parents with a collection of free reader’s theater scripts. Shepard
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