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Plug Your Book!
55
Register.com and NetworkSolutions.com are well known, reliable firms
where you can buy a package of services—domain registration, Web
hosting, and e-mail accounts.
You may want to use the title of your book as the domain. Authors
with more than one book often register a new domain for each book, or
simply use a different folder on their site for each book, such as
Keep your domain name short and memorable so people who see it
or hear of it can recall it. Hyphenated domain names are usually a bad
idea—they’re harder to remember and they fail the “radio test” because
they’re difficult to repeat in conversation.
Building blocks of your site
The great thing about a Web site is you can always add to it. Here
are some basic elements you’ll want to consider adding to your site:
Content. Nobody will visit a site that’s merely an advertisement for
your book. Your content can be a series of articles, book excerpts, or
even feedback from your readers.
Book cover artwork, description, and excerpts.
Your biography.
Links to purchase your book, either on your site or online retailers
such as Amazon and Barnes & Noble. The more choices you offer buyers,
the better.
Reviews of your book.
A form where visitors can enter their e-mail address to subscribe to
a newsletter or site updates.
Contact information—your e-mail address (or a form that forwards
messages) and perhaps postal address and phone number.
A “media room” with any press releases announcing your book or
any news coverage involving you or your book.
Suggested interview questions, along with your responses.
A survey of author Web sites
Every author site is different, and you’re free to borrow ideas from
the best, and ignore the worst. Here are some good examples:
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