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52  
   Steve Weber
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Another fee-based review service is operated by Foreword Magazine
at www.ForewordMagazine.com/clarion. An online review costs
$305, and the company makes it available in key databases used by
booksellers and librarians—Bowker’s Books-In-Print online, Baker &
Taylor’s Titlesource 3, and Ingram’s iPage.
Critics argue these paid reviews aren’t read by consumers, and that
their supposed target audience—booksellers and librarians—pay no
attention to paid reviews.
“I feel that paying for book reviews is a bad idea,” says self-
publishing guru Dan Poynter. “There’s a compromise there. And people
can see right through it—they know it’s a paid review, so it’s an ad.”
Jim Cox, editor in chief of Midwest Book Review, puts it this way:
Any reviewer that wants money from you for any
purpose whatsoever is operating a scam, engaging in
unethical behavior that is in violation of the publishing
industry etiquette and norm.

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