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Plug Your Book!
51
selected, its review will be posted to online retailers, relevant Web sites
and forums, and included on an interactive CD-ROM provided to
corporate, academic, and public library systems.
Posting trade reviews on Amazon
Amazon licenses prepublication reviews from major trade
publications, so if you have secured these reviews, ensure they appear on
your title’s Amazon detail page. For reviews published in newspapers or
other publications for which Amazon doesn’t license reprints, you can
condense the review to 20 words and Amazon will republish the
summary on your book’s detail page relying on the “fair use” exemption
of copyright law.
Amazon will display a maximum of 10 published reviews on your
book’s detail page. For information on submitting reviews and other
descriptive content about your book to Amazon, see:
Fee-based book reviews
Considering the work involved in getting book reviews, more
authors than ever are willing to pay for them. Several fee-based review
services have popped up in recent years, primarily to serve self-
publishing authors who are effectively locked out of traditional book
reviews.
Many publishers believe paid reviews are ineffective and unethical,
but that hasn’t stopped a variety of companies from offering them, even
publishers of respected library journals such as Kirkus and Bowker.
Reviews on Bowker’s BookWire site cost $295. The review is posted at
www.BookWire.com and you receive a PDF copy of the review, which
you can submit to newspapers or enclose in other promotional materials.
For information, e-mail charlie.friscia@bowker.com.
Kirkus Discoveries reviews cost $350 and are sent to the publisher
as a PDF and posted at www.KirkusDiscoveries.com. There’s also Kirkus
Reports, a compilation of paid reviews sent via e-mail to anyone who
subscribes. Publishers pay $95 per title. You can sign up to receive this
and other Kirkus newsletters at:
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