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Contents
Foreword…………………………………………………………..………………11
Introduction……………………………………………………..………………15
Taking control of your book sales
15
One big caveat
16
How to use this book
16
Staying current
17
Electric word of mouth………………………..……………………….…19
Riding the big river
20
Amazon’s ‘long tail’
20
Getting recommended
22
Personalized bookstores
23
The wisdom of crowds
24
Bubbling to the top
25
Recommendation effectiveness
26
Amazon Bestseller Campaigns…………….………………….………31
Making the list
32
How Bestseller Campaigns work
33
… and this is success?
35
Haywired recommendations
35
Is it worth it?
37
Amateur book reviews……………..…………..…………………………39
Credibility through peers
40
Getting more Amazon reviews
41
Amazon Top Reviewers
42
Contacting Top Reviewers
43
Etiquette in approaching reviewers
44
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