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46
Steve Weber
More ways to get reviews
Once your book is selling, you’ll have a steady stream of potential
reviewers. Whenever you receive e-mails from readers with praise for
your book or requests for further information, you might conclude your
response this way:
Thank you for the kind words about my book. If
you ever have a spare moment, it would be a great help
if you could post a review of it on Amazon and let other
potential readers know why you liked it. It’s not
necessary to write a lengthy, formal review—a summary
of the comments you sent me would be fine. Here’s a
link to the review form for my book:
reviews/write-a-review.html?asin=ISBN
The link at the end of the message takes the reader to Amazon’s Web
form for book reviews. To customize the link for your book, replace the
last four characters, ISBN, with your book’s ISBN numerals.
Amazon Spotlight Reviews
Popular books on Amazon can draw dozens or even hundreds of
reviews. But no matter how many reviews a book gets, two reviews have
a special impact by design—a pair designated Spotlight Reviews. Amazon
displays Spotlights above all others, sometimes permanently. Because
they’re usually the first bit of independent information buyers see about
your book, Spotlights are crucial. Many browsers read only those two
reviews before deciding whether to buy.
Spotlights don’t appear until your book has several reviews posted.
When your book is new, the first reviews appear about midway down
your book’s detail page. New reviews appear on top, bumping earlier
reviews down a notch. When the sixth review appears, Amazon selects
one review as a Spotlight and places it on top. After your book receives
a few more reviews, another review is selected as the second Spotlight.
The selection process for Spotlight Reviews is automated. The
review with the most “helpful” votes by customers usually gets the top
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