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Plug Your Book!
43
speed-reader. It’s not unusual for Klausner to post 10 or more reviews
in a single day.
Contacting Top Reviewers
Clicking on a reviewer’s pen name takes you to their Amazon profile
containing biographical and other information they’ve posted about
themselves. Some reviewer profiles will explain what types of books they
prefer. For example, some reviewers stick with fiction; some review only
movies or music. Some profiles indicate whether the reviewer accepts
unsolicited books, and some provide a postal or e-mail address.
But Amazon gives you a way to reach reviewers who don’t display
any contact information on their profiles. At the top right of the profile
page, click the link Invite to be an Amazon Friend. This generates a pop-
up form where you can enter a message, and Amazon will forward it in
an e-mail. This maintains the reviewer’s privacy, and if they aren’t
interested, they may simply ignore your message.
A soft-sell approach works best when approaching Top Reviewers.
Offer a complimentary book in return for their considering to review it,
no obligation. Most Top Reviewers don’t want to commit to a review
until they’ve seen the book. Don’t ask reviewers to return the book.
Here’s a sample script you might use to approach Amazon Top
Reviewers:
Dear John Doe:
I got your name from the list of Amazon Top
Reviewers. I’ve written a book, “How to Grow Organic
Strawberries.” I noticed from your Amazon profile that
you frequently review gardening books. If you think you
might be interested in reading my book and posting an
honest review of it on Amazon, I’ll gladly send a
complimentary copy if you’ll reply with your postal
mailing address. There is no obligation, of course.
Best Regards
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