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Plug Your Book!
37
people who like Religion/Spirituality books. This book’s best chance at
word of mouth is gone.
To be fair, a few of the Bestseller Campaign success stories really are
bona-fide successes, including books by Gary Renard, Gary Rebstock,
Dr. Bruce Lipton and Joe Vitale. Books by these authors sell year after
year on Amazon, but is it because somebody ran an Amazon Bestseller
Campaign? Or is it because these authors energetically promote their
books year after year by blogging, writing articles, and giving interviews?
To be doubly fair, the consultants who advertise Amazon Bestseller
Campaigns would surely tell you that a single technique doesn’t support
a book for long; steady sales depend on continuous promotion. Still, the
question remains: Why do their clients actually fare so poorly?
Authors who ignite real word of mouth using techniques described
in this book can draw a real audience who buys and recommends their
book. But don’t expect to hit the jackpot next month, if ever. Nothing in
publishing is simple, easy and guaranteed.
Another problem with Bestseller Campaigns is the increasing
unreliability of e-mail blasts. Despite laws against spam, junk e-mails are
a growing problem. Increasingly, Internet Service Providers are deleting
some e-mail blasts, even legitimate ones.
Is it worth it?
It’s pretty easy to do the math on Bestseller Campaigns. If you
assume a cost of $2,700 and a profit on each book of $5, you’ll need to
sell 450 books to break even. (That’s if you do the campaign yourself
after taking the classes; if the consultant does it for you, it costs
$15,000.)
The bigger question is, could your time and money be better spent
sparking real word of mouth for your book?
If it’s important to have a stellar Amazon Sales Rank for a day, you
can do it much faster and cheaper by simply buying a few hundred
copies of your book from Amazon yourself. Have a copy shipped to each
member of your high-school class, your neighbors and in-laws, and every
newspaper and magazine editor in your region. That would spark some
real word of mouth for your book.
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