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Plug Your Book!  
   29
Customers are more likely to buy a book if they receive the same
recommendation twice. After that, customers tend to ignore the
recommendation.
The study is available in its entirety here:
Amazon Sales Rank
As your sales on Amazon increase, you’ll see a corresponding move
in your title’s Amazon Sales Rank.
Amazon’s rankings show how each book is selling compared to every
other title in the catalog of nearly 4 million. Updated hourly, the system
assigns a unique rank to each book relative to each other title’s sales—
the top-selling book is ranked 1, and the slowest-selling book is ranked
over 3,500,000.
The closer you get to 1, the more often your book appears in Amazon
recommendations. For this reason, many entrepreneurial authors and
publishers concentrate on driving as many sales as possible to Amazon
during a book’s launch. Enlarging your book’s footprint on Amazon can
pay dividends for years to come.
Your book’s Amazon Sales Rank is public evidence of how successful
your book is. Many booksellers, publishers, and agents pay close
attention to Amazon ranks. So if you manage to pump up the sales rank
of your book, it can prompt brick-and-mortar stores to order more
copies. Publishers looking for a complementary title might ask you to
write the book for them.

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