 |
 |
|
 |
 |
Plug Your Book!
23
Because they are personalized, Amazon’s book recommendations
are network-powered word of mouth—more effective than a highway
billboard seen by everyone in town. And as long as your book keeps
selling, Amazon continues recommending it month after month, year
after year, to its likely audience. No longer are books sentenced to the
bargain bin three months after publication. Online word of mouth can
keep your book alive as long as it satisfies readers.
Personalized bookstores
Each of Amazon’s 65 million customers sees a unique store. The
layout is personalized, based on which books the customer previously
viewed or purchased. Each customer has a recommendations list, based
on which books are bought most frequently by other customers with
similar buying histories.
If you have an Amazon account, view your recommendations here:
As an author, here’s how Amazon recommendations work for you:
Let’s imagine you’ve written the book How to Grow Organic
Strawberries. It turns out that one of every five Amazon customers who
buys your book also purchased an earlier book, Healthy Eating With
Organic Fruit. Realizing this, Amazon starts recommending your book
to customers who bought the earlier book but haven’t yet bought yours.
Why? Amazon knows the odds are good that once these readers discover
your book they’ll buy it, too, and Amazon makes another sale.
Buyers see book recommendations in several places:
On Amazon’s home page, where it says, Hello, [NAME], we have
recommendations for you. Click here to view all your book
recommendations.
In e-mails titled Amazon.com Recommends … and New for
You, periodically sent to Amazon customers.
In the Gold Box treasure chest icon at the top right of Amazon’s
home page. Clicking the box reveals special offers on books and other
merchandise on your recommended list.
|
 |
|
