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202
Steve Weber
Register.com, 54
reputation, 155
reviews, 39
reviews, fee-based, 51
reviews, negative, 47
reviews, shill, 189
reviews, Spotlight (Amazon), 47
reviews, trade, 50
Rollyo.com, 140
Rosenthal, Morris, 10, 22, 85
RSS, 157
RSS feeds, 76, 115
sample content, 156
Sansevieri, Penny, 96
Scottoline, Lisa, 56
search engine optimization, 177
Search Inside the Book
(Amazon), 126
Search Suggestions (Amazon),
140
Send2Press.com, 160
Shepard, Aaron, 10, 57
ShortShortShort.com, 152
Simpson, Joe, 19
Single New Product e-mails
(Amazon), 121
SiteMeter.com, 176
So You’d Like to… guides, 125
social bookmarking, 138
social networking, 109
social search, 137
Spalding, Tim, 114
spam, 189
spam comments, 70
Spotlight Reviews, Amazon, 46
StatCounter.com, 176
Statistically Improbable Phrases
(Amazon), 128
steampunk, 112
Swickis, 139
syndication, content, 155
tag-based marketing, 115
tagging, 138
tagging, books, 111
tags, Amazon, 112
tags, problems with, 116
tags, recommendations from,
113
Talese, Nan, 39
taxonomies, 111
Taylor, Dave, 14, 178
TeachingBooks.net, 60
Technorati.com, 68, 88
Tell a Friend feature (Amazon),
125
The Stolen Child, 39
Thompson, Clive, 69
TitleZ.com, 174
Top 8, MySpace, 103
Top Reviewers, Amazon, 41
Touching the Void, 19
trackbacks, 75
traffic reports, 176
trailers, book, 59
Tribe.net, 98
Twins, 103
TypePad.com, 78
Usenet, 163
vertical search, 139
videos, book, 59
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