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192
Steve Weber
If your book is available through Ingram, it should be available on
participating BookSense store sites, said Mark Nichols, BookSense
director of marketing.
For books not available through Ingram, publishers can add a title
to BookSense’s database as long as it has a valid ISBN. Send your title,
ISBN, author, publisher, bibliographic data, and cover art to
AddaBook@Booksense.com.
Paid placement is also available through BookSense, which operates
a co-op reimbursement program to help its members defray the costs of
Web sites. BookSense handles the paperwork of aggregating offers from
publishers who want to have their titles featured on BookSense sites for
at least one month. Stores who accept the co-op offer must order at least
five copies of the promoted title, unless the publisher specifies a higher
minimum.
The co-op program provides for face-out display of physical copies
of the book in the store, display on the store’s Web site, and sales
reporting.
A different BookSense program enables publishers to get reading
copies of their books into the hands of local independent booksellers
through its “Advanced Access Program.” Several times a month,
BookSense e-mails more than 1,000 booksellers, listing advance readers
or finished books offered for review by publishers.
Booksellers who see your review copy have the option of carrying
your title and nominating it for the BookSense “Picks” list of
recommended books.
Advanced Access participants can expect to receive e-mails from 25
to 50 booksellers who want to review your book. No specific results are
guaranteed from the program, but it is a tool for publicizing your title to
people who can provide word-of-mouth advertising in their
communities. To enroll, send an e-mail to Peter Reynolds at
peter@booksense.com. Indicate the title, author, publisher, ISBN,
subject category, publication date, and the number of free copies you
have to offer. Include a two-sentence book description and an e-mail
address where booksellers can request their review copy.
Include all your enrollment information in one paragraph that can
be easily inserted in a larger message to bookstores. Here’s an example:
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