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Plug Your Book!
185
Selling on Amazon, beyond
Self-publishing authors whose titles aren’t distributed through a
trade publisher have three basic options for ensuring their books are
available on Amazon:
Print on demand
Amazon Advantage
Amazon Marketplace
Print on demand
If your book is handled by a printer such as Lightning Source, it will
automatically be available through Amazon and BarnesAndNoble.com.
Also, Lightning Source titles are available through Ingram Book Co. and
Baker & Taylor, the two primary U.S. book wholesalers.
For more information about print on demand, consult the
Recommended Reading section of this book.
Amazon Advantage
Amazon Advantage is the company’s inventory consignment
program for small and midsize publishers.
With Advantage, publishers ship books to Amazon, which
warehouses them and lists them for sale on the Web site. Amazon
handles the orders, customer service, and shipping. Advantage members
pay an annual fee of $29.99 and provide a 55 percent wholesale
discount. In other words, if the full retail price of your book is $20, you’ll
receive $9 for each copy sold. For your previous month’s sales, Amazon
will deposit money into your checking account via electronic funds
transfer.
Advantage has two major incentives for publishers:
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