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Plug Your Book!
177
How can you find sites like this to feature your book? As an example,
we’ll use our imaginary title How to Grow Organic Strawberries:
Go to Google’s “Advanced Search” page, www.Google.com/
advanced_search
In the box labeled with all of the words, enter this text, including
the quotation marks: “In association with Amazon.com”, bookstore,
strawberries.
Scroll down to the section labeled Domain, and change the pull-
down window from only to don’t. In the blank on the right, enter
Amazon.com.
Click the gray button on the top right, “Google Search.”
The results will include Amazon affiliate sites with content
pertaining to our book keyword “strawberries.”
We might be able to find more relevant sites by tweaking our search.
Instead of using only the keyword “strawberries,” we’ll try these
combinations:
Organic strawberries
Growing strawberries
Strawberry growing
Organic gardening
Healthy food
Some of the sites Google returns may not be book affiliate sites, or
might be inappropriate for other reasons. For the rest, you might contact
the Web site owner via e-mail or via telephone from contact information
from the site. If there’s no contact information listed, there’s often a
Webmaster e-mail address near the bottom of home pages. Sometimes
a site’s “advertise with us” link will provide the fastest response, but you
won’t be offering to pay for advertising.
A personal note to the Web site owner works best. Explain who you
are and why you think the site’s visitors will appreciate learning about
your book.
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