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Steve Weber
Publishers with a long line of complementary books and products.
If customers spend a lifetime average of $100 or more on your products,
acquiring new customers with AdWords might work.
Business consultants or professional speakers, whose books help
establish their reputation and help attract clients, speaking
engagements, or seminar attendees.
Learn more about Google’s AdWords program at:
Yahoo Search Marketing
The main competitor to AdWords is Yahoo Search Marketing. In
recent years, Yahoo’s program has lagged Google’s AdWords in
effectiveness and ease of use, but recently Yahoo has been working to
improve its program.
For more information:
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