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Steve Weber
Amazon Associates is one of the most familiar and successful
programs on the Internet, with more than 1 million member sites. After
joining you receive an Associates ID code, which you insert into your
links to Amazon products.
Under Amazon Associates’ performance-based compensation plan,
affiliates earn referral fees ranging from 4 percent to 8.5 percent,
depending on volume. For a site referring 21 or more affiliate sales
during a quarterly period, Amazon awards 6 percent, payable at the end
of the quarter. You can collect your fees in the form of a check, direct
deposit, or an Amazon gift certificate.
Besides providing Amazon Associates links to specific books, you
can display Amazon banner ads or search boxes on your site, and you’ll
earn referral fees on sales resulting from those clicks.
After your visitors click on your Associates link, you’ll receive
commissions not only on book purchases, but most other purchases
those customers make during the following 24 hours. For example, if
your visitor buys a plasma TV, you’ll get a commission on that.
In 2006 Amazon Associates introduced a new contextual program
called Omakase, which displays different products based on the content
on your site and your visitor’s browsing history at Amazon. The
advantage for affiliates is that Omakase is dynamic, exposing your
audience to different books each time they visit a different page on your
site, increasing the odds of a purchase.
The name Omakase is Japanese for “Leave it up to us,” a custom in
Japanese restaurants in which the chef improvises a meal based on his
knowledge of the diner’s preferences.
For more information, visit:
Barnes & Noble
Barnes & Noble’s affiliate program isn’t as widely used as Amazon’s
but it can attract buyers who prefer Barnes & Noble, particularly
members of its loyalty program. Members receive an additional 10
percent discount on purchases. See:
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