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Plug Your Book!
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Revenue from your Web site
A steady audience on your Web site provides additional income
opportunities through affiliate programs and advertising. If your site
becomes extremely popular, the revenue could rival your income from
book sales.
Some bloggers report that a combination of affiliate and advertising
revenue can result in about 1.5 cents of income for each unique daily
visitor to your site. At that rate, a site averaging 1,500 unique daily
visitors can generate about $8,200 in annual revenue—not bad for
something that requires no ongoing work on your part. Depending on
your audience and the type of products related to your book, you might
do better or worse.
New sites usually generate negligible revenue, but advertising or
affiliate programs can still be worthwhile. Your audience may appreciate
niche advertising, and these programs can boost your visibility with
search engines. One option is to donate your affiliate and ad revenues to
charities admired by your audience, which sometimes can be handled
automatically. The public-relations benefit of donating could outweigh
the monetary value, and you won’t have to account for it as income and
pay tax on it.
In any case, advertising shouldn’t overly distract visitors from the
main purpose of your site—generating awareness of your book.
Here are some of the leading advertising and affiliate programs
authors can use on their Web sites:
Amazon Associates program
Amazon’s affiliate program is called Amazon Associates. You can
display links for your book and related books and products on Amazon,
and when your visitors click through to Amazon and make a purchase,
you’re paid a commission. Typically you’ll receive about 6 percent, so the
sale of a $20 book yields a $1.20 referral fee.
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