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Plug Your Book!
165
When you submit a post to a moderated group, the moderator must
first approve your message before it appears on Google Groups and the
rest of Usenet. If you post the same message in multiple groups and one
of the groups is moderated, the message will be sent only to the
moderator of the moderated group. Then the moderator will decide if
your post should be approved to appear on all the groups.
Yahoo, AOL Groups
Yahoo hosts thousands of active discussion groups. You can browse
by category at http://Groups.Yahoo.com, or search with keywords.
After joining the group, you can view messages on the Web or subscribe
via e-mail.
America Online hosts many special-interest groups, but use has
been declining as the network’s membership has sagged in recent years.
AOL no longer requires a paid membership for users of groups. See:
Getting buzz on eBay
Another place where authors can expose their book to millions more
potential buyers is eBay, the auction Web site. eBay has millions of book
buyers constantly browsing the site for new, interesting items.
One of eBay’s weaknesses in bookselling relative to Amazon is that
it provides few product recommendations or reviews. Still, eBay can be
a useful tool for raising awareness of your title, even if it doesn’t result
in a substantial amount of sales on eBay itself.
One particularly effective tactic is to periodically auction a single
copy of your book for sale in one or more relevant subject categories.
Buyers who are interested in your book but don’t want to wait until the
end of the auction will look for a copy elsewhere for immediate purchase.
Here are some tips for getting the maximum number of lookers on
eBay:
Start your auction at 1 cent. That will attract early and frequent
bidding, which creates more interest. Some eBay users scan for only
those items with several bids already, on the theory that frequent
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