 |
 |
|
 |
 |
Plug Your Book!
159
functions as a wire service, providing the newspaper sites with a rich
variety of niche blog content, while giving the blogs wider exposure.
When a reader at the newspaper site clicks on a blog headline,
BlogBurst displays the blog post along with advertising. Ad revenue is
split with the blogger and the newspaper.
BlogBurst participants must publish their entire blog posts in their
RSS feed, not just summaries. The content must be family-friendly, and
updated at least once a week.
To enroll, see:
Traditional media interviews
Landing national media exposure can greatly enhance your book
sales, but many new authors don’t have the resources to hire a publicist.
One way to get exposure in newspapers, radio and television without
hiring a publicist is www.PRLeads.com. Several times a day, users
receive a list of queries from journalists looking for expert sources for
the stories they’re writing.
On a typical day, a PRLeads subscriber might see a query like this:
SUBJECT:
BUSINESS : Small Companies Going into International
Markets – Boston Daily News
For a national newspaper, I’m writing a story on how
small-business owners should make the decision to go
into international markets. What factors should they
consider? How can they evaluate the opportunity? How
soon after establishing yourself domestically should you
consider this? I’m looking for comments from experts,
and examples of entrepreneurs who have been dealing
with this issue.
Authors and experts with relevant expertise could send this reporter
a brief e-mail, describing their credentials and how they can address the
topic. Later the reporter might follow up via phone or e-mail for an
|
 |
|
