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Steve Weber
Client acquisition
One of the most prolific Amazon Shorts authors is business
consultant Lonnie Pacelli, who has 15 bestselling Shorts. His Shorts are
cross-promotional tools for his two business hardcovers and 13 full-
length downloadable e-books sold on Amazon for $4.99 each. All these
e-books help promote fee-based seminars Pacelli conducts on his Web
site. His most popular Amazon Short is The Perfect Brainstorm.
Shorts can be used to test ideas for full-length books or expanding
into new topics or genres. Authors can use Shorts as full-blown
laboratories, testing story concepts and soliciting reader feedback. For
example, fiction writers can update characters from a book series, giving
hints on what might happen in the next hardcover installment, with
readers serving as a focus group.
You can browse and search all Amazon Shorts here:
Some other interesting work with Amazon Shorts:
In A Man and His Luggage, Stuart Woods departs from his tried-
and-true mystery genre for a humorous essay on how to find the perfect
travel companion.
In his Short Bubble After Bubble in the Ongoing Bubble Boom,
Harry S. Dent updates his 2004 economics bestselling hardcover The
Next Great Bubble Boom. Six months later, his publisher issued an
updated edition of the hardcover.
Amazon recommends a length of 2,000 to 10,000 words for Shorts,
and requires they be exclusive to Amazon for the first six months.
Publishers keep 60 percent of the revenue, while Amazon covers the cost
of payment collection and customer service.
There’s no copy protection for Amazon Shorts; the text or PDFs can
be printed, copied, and forwarded via e-mail. When viewed as an HTML
document, the text can be copied and pasted into a word processor.
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