 |
 |
|
 |
 |
14
Steve Weber
Foreword.1
The classic disconnect between authors and publishers is over who
does marketing for books. Most authors erroneously think that once
they’ve finished their manuscript, they’re done and the book will
magically sell itself. Meanwhile, publishers are convinced that they’re
just supplying production and distribution facilities, and their marketing
program is typically, “We’ll add you to our catalog.”
Steve Weber’s Plug Your Book! offers a way out of this dilemma with
its practical, pragmatic and low-cost ideas for promoting the heck out of
your own book, whether it’s fiction, nonfiction, technical, business, or
anything else.
My opinion? You’d be crazy to publish a book and not grab a copy of
Plug Your Book! to learn the many ways that you can ensure it’s a
bestseller rather than a sleeper destined for the overstock or remainder
shelves.
DAVE TAYLOR
Boulder, Colorado
Taylor is the author of 20 books, including The Complete Idiot’s
Guide to Growing Your Business with Google. He’s an award-winning
speaker, sought-after conference and workshop participant, and
frequent guest on radio and podcast programs. Taylor maintains three
Web logs: “The Intuitive Life Business Blog,” focused on business and
industry analysis, the eponymous “Ask Dave Taylor,” devoted to
technology and business, and “The Attachment Parenting Blog,”
discussing topics of interest to parents.
|
 |
|
