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Plug Your Book!
129
Vinci Code, “cilice belt,” appears in only one other book—a book about
The Da Vinci Code.
Amazon is considering ways to merge SIPs with its recommendation
system, or use SIPs for new kinds of services, like answering questions
using authoritative texts.
Along with SIPs, Amazon displays other text statistics, including a
list of capitalized phrases and a list of the 100 most frequently appearing
words in the book, called the concordance.
How helpful these extra features are for shoppers isn’t yet clear.
“When we expose new features, we measure how they change the
customer’s behavior,” says Amazon’s Bezos. “For example, does it take
the customer fewer steps to find what he or she needs? This is hard,
because you are measuring human behavior. There are some things that
customers are delighted about immediately, and there are other things
that they have to get used to.”
Writing book reviews
For nonfiction writers, half your battle is establishing a reputation
as a thought leader in your field. One way to build your reputation is by
writing reviews of other books in your field. Writing a compelling review
of a popular book can enhance your reputation and expose your name
to many more readers.
Don’t hype your own book or mention its title in your review of other
books. This is viewed by many as blatant self-promotion, and can result
in your review being deleted by Amazon.
However, many authors add their book titles to their Amazon pen
names displayed with reviews, such as John Steinbeck, author of ‘The
Grapes of Wrath.’ To change the way your name is displayed, go to your
Amazon Profile at www.Amazon.com/gp/pdp. In the left column, in
the About Me section, click change name.
To write a review, from the book’s detail page on Amazon, scroll
down to the section labeled Spotlight Reviews, then click the link
Write an online review.
The maximum length of reviews is 1,000 words, and the
recommended length is 75 to 300 words. The title of your review is
limited to 60 characters. A good review focuses on the book’s content,
including whether you liked or disliked a book, and why.
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