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Plug Your Book!
125
Hello,
I found this item at Amazon.com and thought you
might find it of interest.
Ask recipients to forward the message to their friends. But don’t go
overboard: This form isn’t to be used for bulk “promotional” purposes,
according to Amazon. So don’t use the Tell a Friend feature for people
you don’t know or anyone who might complain about the message. You
don’t want to be accused of sending spam.
So You’d Like to . . . guides
Have you ever wished you could submit a how-to essay to your local
newspaper that demonstrates your expertise and helps publicize your
book? You can accomplish much the same feat on Amazon by writing a
So You’d Like to … guide, which could be read by more people than a
newspaper article.
Amazon’s So You’d Like to … guides somewhat resemble Listmania,
but are more like tutorials. They’re time-consuming and require
considerably more original writing than Listmanias, but are consulted
often, especially in niche topics. A short excerpt from your book might
serve as the basis of a guide.
For example, you could write a guide called “Beginner’s Guide to
Growing Organic Fruit.” In the course of writing your guide, you can link
to items from Amazon’s garden section, general gardening reference
books, and your title Organic Strawberries.
To include non-book merchandise in your guide you’ll need to look
up the 10-digit ASIN (Amazon Standard Identification Number) that
appears on the item’s detail page under the heading Product Details.
To get started writing a guide, go to your Amazon profile at
www.Amazon.com/gp/pdp. Near the bottom of the middle column,
in the section labeled More to Explore, click on So You’d Like To …
Guides, then click on Create a guide. As you compose your guide, insert
book ISBNs wherever you want to refer to a book in this format:
<ASIN: 1234567890>
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