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Steve Weber
in several places—on your book’s detail page, your Amazon profile—and
buyers of your book receive an alert on Amazon’s home page in a box
called a plog.
Your Amazon Connect blog is a unique opportunity to communicate
with new readers, and requires a different approach than you’d use with
longtime readers on your own Web site. Visitors at your Amazon blog
will include mostly first-time readers, who might feel as if they’re butting
into the middle of a conversation.
Your Amazon blog provides a great opportunity to introduce
yourself to readers, says literary agent Matt Wagner, founder of Fresh
Books:
Amazon Connect is your chance to stand next to
your reader at the bookstore. The key is to be polite and
not screw it up!
The key to writing an Amazon blog is not overdoing
it. Understand that your readers are here to buy a book,
not read a blog. This is not the place for long, drawn-
out entries about your personal life or about the process
of writing your next book. This is the place to put your
book in context for readers who might be looking at
your competition. A great place to start is: “Why I wrote
this book.”
Amazon Connect blogs also provide a way for you to stay in touch
with readers who haven’t yet committed to buying your book—or people
who might be interested in your next book. Readers can subscribe to
your Amazon blog in three ways:
Browsing the directory, Amazon.com/gp/arms/directory.
Clicking the yellow button labeled Add to your Plog from the
Amazon Connect portion of your book’s detail page.
Visiting your author Profile page and clicking Add posts to my plog
in the blue box on the top right of the page.
You can also use your Amazon blog to refer visitors to your own Web
site. Some authors do this by posting only the first paragraph of their
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