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Plug Your Book!
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Free paired placement
You can get BXGY-like exposure without paying fees if your book
sales are strong, relative to other titles in your category. Amazon pairs
your book with a related title in a display nearly identical to BXGY’s
Best Value , but in this case it’s called Better Together.
To see this in action, go to any book’s detail page on Amazon. Under
the heading Better Together, you’ll see the book paired with another
book, much like BXGY, albeit without the extra 5 percent discount.
If your book is the best-selling title in its niche, your book can
appear on the Better-Together spot for several other related titles—
another example of how strong sales on Amazon create more exposure
for you.
Single New Product e-mails
Another Amazon placement opportunity is Single New Product e-
mails, or SNPs. Amazon sends e-mails announcing your newly published
title to customers who’ve purchased similar books or titles by certain
authors.
Using a list of ISBNs suggested by the publisher, Amazon creates a
pool of recipients who receive an e-mail highlighting your book, with
links to buy it from the site. Amazon targets 5,000 to 10,000 recipients
per mailing.
SNPs provide a unique marketing opportunity to publishers who
don’t have a large e-mail list of prospective book buyers they can
advertise to. By contrast, most companies that offer e-mail lists for
rental are used by spammers, and using their lists might result in more
complaints than book sales.
The cost for small vendors with less than $1 million in annual sales
on Amazon is $1,500 per title per SNP mailing. Titles are eligible for
SNPs only during the 90 days following their publication date. To
schedule SNPs, publishers must complete an SNP nomination form a
few months before the publication date and commit to a certain month
for the promotion.
Amazon Connect
In 2006 Amazon launched its Connect feature, enabling authors to
send blog posts directly to readers on Amazon’s site. Your posts appear
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