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Amazon gives authors access to Nielsen BookScan sales reports – book marketing roundup
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Google and e-book SEO – Book marketing roundup
The challenge, for Gray and other Google engineers on the Books project, is that the best known component of Google’s algorithm for determining the the value of a web resource — the number of links to it by others — does not apply to books and ebooks. Although it is possible to link to a [...]
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Google updates policies for its ebook program
Google updated its Editions e-book retailing program, which it expects to launch this autumn: Digital File Types Accepted by Google for Google Editions Google accepts PDFs of both text and images. PDF with a text layer is preferred. Google also prefers that you provide digital files with structure information where possible. Such digital files may [...]
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eBook publisher hacks Apple sales figures
Interesting nugget from Info Week about an e-book publisher who hacked Apple’s app store to make it appear his titles were bestsellers: Apple removed a seller from its online applications store after discovering that he gamed the store’s sales ranking system to make it appear as though his e-books accounted for 42 of the site’s [...]
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PR society takes stand on phony Amazon book reviews
The Public Relations Society of America issued a statement in response to reports about shill book reviews posted on Amazon.com. PRSA cautioned against the use of deceptive identities or misleading descriptions. “PRSA members should not engage in or encourage the practice of misrepresenting organizations and individuals through the use of blogs, viral marketing, social media [...]
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Apple wants ‘new’ iBookstore e-books to have bonus content unavailable in paper editions