As e-book competition looms, Amazon lures affiliates with new commissions

Back when Amazon had an unchallenged lead in e-books, with its Kindle reader responsible for 80 percent of the market, Amazon told affiliates it wouldn’t pay commissions on sales of Kindle books.

Now with Apple’s iPad and other competitors eating into share, Amazon has backtracked. Here’s a message being sent to Amazon Associates this morning, promising “advertising” commissions of up to 8.5 percent — a more generous commission than the company pays for sales of paper books:

Dear Amazon Associate:We’re sending this note to announce a couple of changes to the Associates Program that relate to Amazon Kindle. Kindle is the #1 bestselling, most-gifted, and most wished-for product at Amazon.com. Please read on for further details.

Earn Advertising Fees on Kindle Books

Amazon is excited to announce that effective May 1, 2010, you can earn advertising fees on Kindle books. With over 500,000 books, including 105 of 112 New York Times® Best Sellers, Kindle books represent another great way to earn money advertising Amazon products. Advertising fees range from 4 to 8.5%.

Kindle Device Advertising Fee Rates Have Changed

Also effective May 1, 2010, Kindle devices have a new advertising fee. Kindle devices will be included in the “General Products” category and are eligible for 4 to 8.5% in advertising fees depending on the number of qualifying products you refer. Kindle newspapers, magazines, blogs, and other subscriptions will also be included in the “General Products” category. See the Operating Agreement for more information.
Kindle

New Kindle Landing Page: Build Links to Kindle & Make Money

We’d like to invite you to browse through our new Kindle page in Associates Central which gives you an overview of all the tools you’ll need to easily build links and earn money on everything Kindle related, all in one place!

There are several simple ways to earn advertising fees on Kindle, and now Kindle books:

In addition to earning advertising fees on Kindle devices and Kindle books, Associates can also earn advertising fees on qualifying sales of Kindle accessories and magazine, newspaper, & blog subscriptions.

We want to thank you for your continued participation in the Amazon Associates Program, and invite you to start or continue advertising Kindle devices and Kindle books. Stay connected by following us on Twitter and finding us on Facebook. If you have any questions or feedback on this announcement or the Associates Program, please contact us via the contact form.
Sincerely,

The Amazon Associates Program

Related posts:

  1. Kindle books won't pay affiliate commissions for Amazon Associates
  2. Amazon cuts Associates compensation
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2 Comments

  1. Posted May 3, 2010 at 12:56 pm | Permalink

    Hey, Steve:

    It’s great that Amazon is now allowing a referral commission on Kindle extras, like mags blogs and books. But the rate went down on the actual device to 8.5%.

    That kinda stinks!

    But no doubt (the iPad) is causing quite a stir with Bezos and Amazon.

    Cheers,
    Eric

  2. Posted May 4, 2010 at 12:12 pm | Permalink

    This is great information. As a newbie, I have a lot to learn.

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