Back when Amazon had an unchallenged lead in e-books, with its Kindle reader responsible for 80 percent of the market, Amazon told affiliates it wouldn’t pay commissions on sales of Kindle books.
Now with Apple’s iPad and other competitors eating into share, Amazon has backtracked. Here’s a message being sent to Amazon Associates this morning, promising “advertising” commissions of up to 8.5 percent — a more generous commission than the company pays for sales of paper books:
Earn Advertising Fees on Kindle Books
Amazon is excited to announce that effective May 1, 2010, you can earn advertising fees on Kindle books. With over 500,000 books, including 105 of 112 New York Times® Best Sellers, Kindle books represent another great way to earn money advertising Amazon products. Advertising fees range from 4 to 8.5%.
Kindle Device Advertising Fee Rates Have Changed
Also effective May 1, 2010, Kindle devices have a new advertising fee. Kindle devices will be included in the “General Products” category and are eligible for 4 to 8.5% in advertising fees depending on the number of qualifying products you refer. Kindle newspapers, magazines, blogs, and other subscriptions will also be included in the “General Products” category. See the Operating Agreement for more information.

New Kindle Landing Page: Build Links to Kindle & Make Money
We’d like to invite you to browse through our new Kindle page in Associates Central which gives you an overview of all the tools you’ll need to easily build links and earn money on everything Kindle related, all in one place!
There are several simple ways to earn advertising fees on Kindle, and now Kindle books:
- Link directly to the Kindle detail page using the following link format, replacing “YOUR_ID_HERE-20” with your Associates ID: http://www.amazon.com/dp/B0015T963C?tag=YOUR_ID_HERE-20
- Link directly to the Kindle books page using the following link format, replacing “YOUR_ID_HERE-20” with your Associates ID: http://www.amazon.com/b?node=1286228011&tag=YOUR_ID_HERE-20
- Display Kindle banners – New Rotating Kindle banners are available in various sizes
- Visit product links and select “Kindle Store” from the drop down menu
In addition to earning advertising fees on Kindle devices and Kindle books, Associates can also earn advertising fees on qualifying sales of Kindle accessories and magazine, newspaper, & blog subscriptions.
We want to thank you for your continued participation in the Amazon Associates Program, and invite you to start or continue advertising Kindle devices and Kindle books. Stay connected by following us on Twitter and finding us on Facebook. If you have any questions or feedback on this announcement or the Associates Program, please contact us via the contact form.
Sincerely,
The Amazon Associates Program
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2 Comments
Hey, Steve:
It’s great that Amazon is now allowing a referral commission on Kindle extras, like mags blogs and books. But the rate went down on the actual device to 8.5%.
That kinda stinks!
But no doubt (the iPad) is causing quite a stir with Bezos and Amazon.
Cheers,
Eric
This is great information. As a newbie, I have a lot to learn.
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